Network Marketing Advertising: Does It Work?

Unless you’re been living under a rock for the last few months, then you have probably noticed that a lot of network marketers are big on the advertising front. Network marketing advertising has been around for a while, and people have recognized the potential of it. Internet marketing moguls like Jonathan Budd and Michelle Pescosolido have teamed up along with other internet millionaires to create a 12-week internet supercourse, and so lots and lots of people have flocked to advertising means to increase sales and business partners.

This massive movement has spurred the question amongst the industry: does network marketing advertising work? Or is it just a money suck that costs more than you actually make?

There is a lot of debate in this topic, because there are huge proponents of both. It’s basically separated in to two schools of thought for network marketing advertising. One side purports that it doesn’t work, and if you want to make money, you should stick to traditional belly-to-belly marketing. To them, advertising of any sort is a waste of money.

Then you have the other side of network marketing advertising, which are the internet marketing supporters who say that advertising is the BEST way to sell products and build a business. They explain that most people are unwilling to talk to people, and with network marketing advertising, you are already picking up leads that are seriously considering your product or service. You still need to talk to them, but with a little bit of investment, you get better quality, more exposure, and faster conversion than the traditional route.

Chances are, if you are reading this article, then you probably are a proponent of network marketing advertising, and have either tried it or have put in quite a bit of money and achieved little to no results. But your decision that network marketing advertising works is totally true.

Network marketing advertising works, but you have to know how to use your money effectively. It’s the same as playing the stock market in a conceptual sort of way. You have a budget, and you’re trying to get maximum efficiency out of your dollars. Some people make lots of money in stocks; others lose a lot. What’s the difference? The moneymakers do their homework and pick out the good stock speculations. In your business, it’s the same thing.

Advertising success is about identifying the niche markets and niche targets that are more apt to look for your product or service. Rather than throw your money away at the 900 million users on Facebook, why not use a fraction of that cost to advertise to 5000 people who fit your niche? If 500 people (10%) opt-in to your product or service, would that not be ample?

Pay-per-click advertising is the best route to go, and that’s also the reason why you should limit your network marketing advertising to target audiences, so you don’t have to mortgage your house to do some advertising.

The quickest and fastest way to advertise for opt-ins is find the hottest trending topics in your industry or hottest trending people to leverage their eyes. Then, identify the niche keywords that the audience is searching for. That deadly combination will results in LOTS of committed leads and traffic to your product or service, and will prove to you that network marketing advertising is a working facet of internet marketing.

Do you have advertising campaigns that have paid off? Have questions on how to build successful campaigns? Comment below!

An Effective Internet Marketing Advertisement

Have you decided to buy online advertising and need to know what is an effective and affordable internet marketing advertisement? Let’s look at the options.

As I’m sure you already know the internet marketing niche is very competitive and that means that many of the paid advertising methods available are expensive. It is important, therefore, to consider the options available.

PPC

The best known version of pay per click advertising are those little four line ads that you will find to the right on most Google search results page. The advertiser pays Google each time someone clicks on their ad. I have been an internet marketer long enough to remember when those clicks could cost only a few cents. Sadly those days are long gone.

Not only are the clicks now far more expensive but Google is very particular when it comes to judging the ad and the website it points to. I and most others in the I.M. niche no longer regard Google’s pay per click service as a viable option.

Pay per click however should not be dismissed as a type of internet marketing advertising and while this is not the place to suggest specific companies that offer alternative PPC services that are less expensive I would suggest you check out the leading internet marketing forums and carry out searches along the lines of ‘PPC networks’.

Social networks

Facebook is obviously the three hundred pound gorilla of the social network world. I find their approach to advertising refreshing. You have multiple options when it comes to deciding who, precisely, you wish to see your ads. Facebook uses the information it collects from it’s subscribers to great effect.

You may whittle down your target market by age, gender, location, language,interests and relationship status. I’m sure you will appreciate how powerful this could be. You dictate your maximum daily spend and so have a tight control over your budget. The cost is still reasonable and you have the ability to scale up any successful campaign.

Advertising on websites

This is a simple and potentially very effective way to place an internet marketing advertisement. You begin by finding a website that is either in the internet marketing niche or something akin to it. For example a website targeting people who want to work from home would be perhaps somewhere to advertise your internet marketing product.

One of the best features of this form of marketing is that prices are usually highly negotiable. Begin with an ad that only runs for a week with the promise to the site owner that if it is successful you will be interested, for the right price, in advertising for a three month period.

Advertising offline

This is a highly neglected form of advertising, rarely used by internet marketers. Classified ads in local or even national newspapers and magazines can reach huge audiences for a fairly modest outlay. Learning how to write effective classified ads is a skill well worth acquiring.

There are more ways of placing your internet marketing advertisement but successfully employing the above methods alone could drive substantial numbers of potential customers to your website or blog.

See you in cyberspace.

Lawrence Stainbank

How to Start a Niche Market Advertising Network Business and Build a Valuable Asset

Even in this down economy there are hundreds of niche markets that can support an advertising network business. Businesses need to maintain a market presence and generate sales in a cost efficient manner. People will continue to buy but only exactly what they need.

What is a niche market?

Niche markets, aka vertical or long tail markets, are market segments defined by how people search for specific products and services. This results in a narrowly defined, qualified, group of potential customers. Typically these markets are not served by mainstream advertising networks.

What is an advertising network?

The basic definition of an advertising network is; an online, automated agency or broker, that automatically obtains digital ads from advertisers and automatically places the ads on multiple websites.

What is a niche advertising network?

A niche advertising network is an advertising network dedicated to a specific market segment. Niche advertising networks aggregate publisher websites in a similar market providing advertisers an economical, focused advertising solution across a wide viewer base creating quality leads to fill the advertiser’s pipeline while improving brand recognition. Niche Advertising Networks provide the publisher base with higher revenue for their ad space inventory on their websites as advertisers will typically pay more for ad views on market specific websites.

To lay the foundation for starting a niche advertising network there are seven questions you need to answer:

1. What are my personal and business goals?
2. What niche market do I want to pursue?
3. Will my market of interest support an advertising network business?
4. How much does it cost to start an advertising network business?
5. How long does it take to be profitable?
6. How do I get started?
7. What leads to success?

What are my personal and business goals?

In starting any business you’re personal and business goals are the first thing you should resolve. They must be aligned or you will fail. You start by generating a written list of your personal goals. You use this list as the basis for writing your business goals. Once you have both goals aligned you can then write your Vision and Mission statements for the business which should be your guide for all that you do going forward.

What niche market do I want to pursue?

To give you the best chance for success it should be a market you have work experience in, a hobby or a market you have a strong interest in and working relationships with others in the market that could support your efforts. Searching for niche markets on the Internet can provide a lot of potential opportunities but if you have no experience in a market your chances for success decrease and your cost for entering the market will be higher. Market knowledge is important.

Will my market of interest support an advertising network business?

Demand. If the demand is there it will. Demand is determined from your knowledge of the market and good market research. This needs to be coupled with understanding the potential competition in the market. Demand should be determined before you commit to a market.

How much does it cost to start an advertising network business?

Costs vary with potential revenue volume based on niche market size, ad network platform licensing agreement, start up and ongoing marketing and support (needed and provided) for your business. Opportunities exist where you can start as a home business and test of your market for free before determining the level of commitment you want to undertake. Most niche market advertising networks can remain as home based businesses. Actual costs would be determined during your business plan development and type of advertising network solution selected for your business model.

How do I get started?

Once you pick your market and understand the demand a business plan is a must and the next step. This does not have to be a large detailed document. In most case five to ten pages that cover your operating strategy will do. The plan should detail you’re operating, marketing and revenue plans. This will result in your cash flow which will tell you what type of investment you need to make to meet your plans goals or if it is a worthwhile business venture. With your plan in place select an advertising network platform that matches your business goals and you are in business.

How long does it take to be profitable?

Good question. There are a lot of variables that come into play that will determine when a niche advertising network might reach profitability. Your business plan should cover all the possible variables and give you the path to profitability. However, if you started with an entry level ad serving approach you could be profitable in 3-4 months. Most other plans can take 6 months plus. Market penetration is the pacing factor for determining when you will achieve profitability.

What leads to success?

Demand + Relevance + Desire + Knowledge + Planning + Perseverance = Success

Selecting and supporting the right niche market can provide an attractive income while building a valuable asset to sell or aggregate with other niche market advertising network businesses in the future providing an exit strategy if that is ones goal.