Unless you’re been living under a rock for the last few months, then you have probably noticed that a lot of network marketers are big on the advertising front. Network marketing advertising has been around for a while, and people have recognized the potential of it. Internet marketing moguls like Jonathan Budd and Michelle Pescosolido have teamed up along with other internet millionaires to create a 12-week internet supercourse, and so lots and lots of people have flocked to advertising means to increase sales and business partners.
This massive movement has spurred the question amongst the industry: does network marketing advertising work? Or is it just a money suck that costs more than you actually make?
There is a lot of debate in this topic, because there are huge proponents of both. It’s basically separated in to two schools of thought for network marketing advertising. One side purports that it doesn’t work, and if you want to make money, you should stick to traditional belly-to-belly marketing. To them, advertising of any sort is a waste of money.
Then you have the other side of network marketing advertising, which are the internet marketing supporters who say that advertising is the BEST way to sell products and build a business. They explain that most people are unwilling to talk to people, and with network marketing advertising, you are already picking up leads that are seriously considering your product or service. You still need to talk to them, but with a little bit of investment, you get better quality, more exposure, and faster conversion than the traditional route.
Chances are, if you are reading this article, then you probably are a proponent of network marketing advertising, and have either tried it or have put in quite a bit of money and achieved little to no results. But your decision that network marketing advertising works is totally true.
Network marketing advertising works, but you have to know how to use your money effectively. It’s the same as playing the stock market in a conceptual sort of way. You have a budget, and you’re trying to get maximum efficiency out of your dollars. Some people make lots of money in stocks; others lose a lot. What’s the difference? The moneymakers do their homework and pick out the good stock speculations. In your business, it’s the same thing.
Advertising success is about identifying the niche markets and niche targets that are more apt to look for your product or service. Rather than throw your money away at the 900 million users on Facebook, why not use a fraction of that cost to advertise to 5000 people who fit your niche? If 500 people (10%) opt-in to your product or service, would that not be ample?
Pay-per-click advertising is the best route to go, and that’s also the reason why you should limit your network marketing advertising to target audiences, so you don’t have to mortgage your house to do some advertising.
The quickest and fastest way to advertise for opt-ins is find the hottest trending topics in your industry or hottest trending people to leverage their eyes. Then, identify the niche keywords that the audience is searching for. That deadly combination will results in LOTS of committed leads and traffic to your product or service, and will prove to you that network marketing advertising is a working facet of internet marketing.
Do you have advertising campaigns that have paid off? Have questions on how to build successful campaigns? Comment below!