Marketing Advertising – The “No, Nos” of Marketing Advertising

The terms “marketing” and “advertising” seem to overlap in the minds of most Americans. However, marketing and advertising are actually two distinct processes, where marketing is the process with a broader scope. However, the two processes do correspond in many ways and do overlap in actual practice. The process of advertising for instance can benefit from typical marketing processes especially during pre-phase advertisement stages. The marriage of marketing and advertisement could perhaps result in the newly coined phrase: marketing advertising.

Four Reasons Advertising Can Fail and Why “Marketing Advertising” is More Effective

According to an online article, 10 Rules for More Effective Advertising2, there are numerous ways that even ad professionals can knowingly or unknowingly make a flop of an advertisement campaign.

Some of the unfortunate techniques include the following:

  1. Using information presented in an A-Z format, without interlacing the information in a story that people can relate to.
  2. Not being explicit about the purpose of the advertisement. Subtle advertisements aren’t necessarily a good thing. Advertisers should make the call to action apparent.
  3. Failing to “speak” to the emotions of viewers. According to the article, “There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust.” The article also states that, “An added bonus is that successful emotional appeals limit the number of exposures required for audiences to understand, learn, and respond to the calls to action – people may only need to see emotionally compelling scenes once and they will remember those scenes for a lifetime.”
  4. Using inferences and conclusions that are too complex. Advertisements are not meant to be complex. Otherwise the convenience of advertisement wouldn’t be convenient any longer, would it?

I would also add that a big marketing advertising “no, no” is avoiding the foundational element of market research. Without market research, an advertising agency may even bypass the advertising mistakes mentioned above and still fail to stimulate action among a specific audience.

Market Research: Start a Marketing Advertising Campaign the Right Way

An advertiser doesn’t have to be a marketer to realize that knowing his or her audience (i.e. his or her market) is effective for better advertisements. Besides avoiding the mistakes mentioned above, advertisers or marketing advertising experts need to know their market as thoroughly as their budget and energies will allow, as some commercials (even with all the recommended elements) may fail to stimulate an audience to action. Take the Burger King “Herb the Nerd” commercial (see MSNBC’s 10 Worst Super Bowl Ads of All Time3) as an example of what doesn’t work. The commercial, (though it may have contained most of the requirements inversely inferred in the list above), was a calamitous flog since many of those who viewed the commercial were annoyed by the actor who played Herb the Nerd and were perhaps also uncomfortable with the emotions that the commercial tried to evoke in the first place. With a bit more market research-or more marketing advertising–, perhaps Burger King’s agency could have avoided a million dollar fiasco.4

Even amateur marketers and advertisers are aware that market research can be extremely valuable but many are not willing to expend the time and effort it takes to find a successful direction for a marketing advertising commercial. Especially since marketers may have a sneaking suspicion that even when viewers say they like one commercial, they might actually respond more readily (or emotionally) to another commercial.5 Market research, according to allbusiness.com can be conducted with any or all of the following techniques:

  • Surveys
  • Focus Groups
  • Personal Interviews
  • Observation
  • Field Trials

Market research can also include a history of the company’s own advertising projects. Campaigns that were responded to well in the past may simply need a remake.

A Final Check on the list for Marketing Advertising Techniques

After all is said and done it seems that the humor and the simplicity of an advertisement can contribute to a major commercial success. 8 The Windex Birds Commercial9 may be a good example of humor and simplicity for the Windex buying audience.

References

1 marketing.about.com/cs/advertising/a/marketvsad.htm

2 americanresearchgroup.com/adrules/

3 msnbc.msn.com/id/16790823/page/2/

4 en.wikipedia.org/wiki/Where%27s_Herb%3F

5 seedmagazine.com/news/2006/02/instant_study_hints_advertiser.php

6 allbusiness.com/marketing/market-research/1287-2.html

7 feedroom.businessweek.com/index.jsp?fr_story=66a1534d180cba6de0d27d48ceb0c20fa72611bd

8 usatoday.com/money/advertising/adtrack/2006-12-17-year-end-ad-track_x.htm

9 guzer.com/videos/windex_birds.php

Marketing Advertising Jobs – Tips on Getting a Killer Marketing Advertising Position

There is quite an explosion in marketing advertising jobs today, as this is an area that is both lucrative and creative. Marketing jobs offer almost unlimited opportunities are they are common to almost all companies, businesses and industries. The basic purpose of any enterprise is to sell their products, a phenomenon that is impossible without the aid of various marketing and advertising tools. Anyone with oodles of creativity who is brimming with new ideas can make it big in this field. One does not need to restrict oneself in any way, and can let one’s imagination fly. In addition to that marketing requires the development of strategies that will ensure that the product of a company is presented to potential customers in an attractive way that will generate profits for the company. Thus marketing advertising jobs require a sharp keen mind along with creativity and ideas.

Marketing advertising jobs related to the corporate sector are in plenty as the corporate sector is itself based on how well its products are marketed and sold. Marketing advertising jobs are also available in the publishing industry for those with a literary bend of mind. This is a very lucrative option as you can unleash your creativity to reach out to people. Marketing advertising firms are an attractive option as many businesses and companies outsource their work to these firms so as to get the best results for the sales of their products. This is one of the best options for newbies in the marketing field as it offers advertising jobs to fresh new talent giving them a stronghold in the industry. To succeed at a sales advertising job, one needs some basic knowledge about mass communication and the role of media. In this field it is an advantage to be politically sound, environmentally aware and have a working knowledge about current affairs.

A killer marketing advertising position is yours if you possess a few qualities. The first of these is to learn fast and think on your feet. Since most of the work involves learning while working, there is little scope for slow learners. On the contrary, someone who can pick up the nuances of the profession in a short time has the best chances of making it big.

In a marketing advertising job you are expected to improvise on the spot. There is little room for bookish learning and restriction oneself to what one already knows will not help. Creativity of course is absolutely essential. You need to use your imagination, no holds barred to come up with concepts that have never been heard before.

Logic and reasoning plays a major role in these positions. Even though advertising is all about attracting people’s attention, there has to be a method and a reason to your ad campaigns or marketing strategies.

Thus if you do possess the qualities listed above and have a keen eye and a quick brain there is nothing that can stop you from getting that killer marketing advertising position and subsequently making it big.

Understanding Network Marketing Advertising: An Introduction

Understanding network marketing advertising is essential to grow your home-based business. Naturally, advertising your network marketing business will cost money at some stage – how else could you possibly effectively market your product without it?

Many network marketing consultants fail to even budget for advertising and consequently they miss out on the chance to earn money. Advertising really is an investment, but only if you advertise in the right places and these places should be selected sensibly and monitored continually to see if they work.

Ineffectual advertising can put you into bankruptcy!

Just like any business online and off, network marketing advertising is one of the keys to success. It can be confusing online particularly with the other millions of internet sites, blogs and advertisements all competing against you.

Set a Budget

Unless your product is completely new and unique, you’re going to have to learn where to place your advertising to get sales and recruit distributors.

If you have not already put aside a budget for advertising you should do so right away, and figure realistically how much you are able to afford on a once per month basis. Don’t go over that amount – if you notice that your advertising in a certain area is bringing results, you can always raise your budget later.

Most new network marketing specialists only have a little budget, but that should not be an issue. There are many effective places to run ads on the internet for free. You need to experiment with them, and after a set period of time, drop the ones that aren’t working for you.

Pay extra attention to where you are going to publicize your business, because advertising in the wrong place can damage your image, and accordingly lose you money.

The following are the results that you should attempt to get by looking at advertising your network marketing business:

1. It should be bringing you a flood of leads
2. It is going to be a medium for you to advertise your product or service
3. It will be a strategy for branding your company and growing brand visibility
4. It should be a route for you to effectively close sales.

Social Media

By a long way the best (and cheapest) sort of advertising is recommendation by friends. Online creating a buzz about your service or product can pay enormous dividends, but it will be up to you how you do this.

Social networking sites, particularly YouTube, are fantastic places for getting masses of eyes on your product. Although this method could be free, you should plan everything you do carefully or it can back-fire.

Twitter has certain rules. You cannot just jump on there and start screaming about your product. No one will take any notice of you.

Posting on Twitter every 5 minutes will also get you ignored and you will be branded as a nuisance. It’s better for you to build a following first.

In the real world you would not go to your best friend’s marriage and start shouting about your product in the reception. The idea is to build relationships in any social media situations.

In the beginning you may have to rely on others for referrals, which is also an extremely valuable method of getting leads both online and off-line. Make a point of forming a relationship with the individual who gives you these referrals. No one is going to hand you what’s basically a bowl of money, without getting something in exchange.

Direct Mail

Local bricks and mortar businesses often choose to send out direct mail. Though this seemed to die-out in the 21st century this can method can be effective in network marketing advertising.

What many enterprises don’t do is collect valuable info from these mail-outs and consequently they do not build a list of potential clients. The other downside using direct mail outs is they can be quite expensive.

An effective off-line strategy is to get folks to fill in a card, or leave an e-mail address when they come into your shop or business. Time should be taken to compile these e-mail addresses into a list for future marketing campaigns. The best way is to give something of value in return for their email address or other contact details, which could be a coupon or a free dessert whatever’s suitable.

It’s hard to run a useful network marketing advertising campaign if you really do not understand how it all works. There is a great quantity of psychology behind selling effectively and if you do not understand the principle of network marketing now is a good time to learn.